Where Malaysian Hospitality Meets Social Media
Creating, managing, and growing Malaysia Airlines' digital presence across every major social platform with strategy, creativity, and performance at its core.
Client
Malaysia Aviation Group - Malaysia Airlines
brief
Malaysia Airlines needed to elevate its digital presence to a premium benchmark while accelerating growth towards gain followers, addressing inconsistent engagement, limited regional relevance, and lack of a structured, always-on content optimisation approach.
result
Performance Impact : - Grew Instagram from 600,000 to 1,000,000 followers in 6 months. (+66.7% in 2024) - Gained 310,000 new followers in 2025. - Achieved peak engagement rate of 20.12% - Maintained 7.19% average monthly engagement rate Beyond growth, we strengthened engagement consistency and elevated overall brand perception, positioning Malaysia Airlines as a culturally resonant yet globally aligned premium airline brand. Follower Growth : Facebook : +867% (3,580 → 34,625) Instagram : +654% (1,101 → 8,308) TikTok : +28,263% (40 → 11,345)
solution
We implemented a data-led BAU strategy with continuous optimisation, introduced geo-targeted festive content for regional relevance, and developed a curated Instagram grid system to strengthen brand consistency, discoverability, and sustained engagement.
