The Legendary Pocket Rocketman meets Oligo

client

Oligo Malaysia

Brief

Develop a strategic communication campaign that brings the brand's new positioning to life across all consumer touchpoints. This includes crafting campaign big ideas, messaging frameworks, and creative concepts for marketing campaigns, advertising, and promotional materials. Create a visually compelling key visual system adaptable across multiple online and offline media, while developing end-to-end storyboards for TV commercials (TVC) and digital video content to ensure a cohesive and impactful brand narrative.

Big Idea

'Max Out Your Potential' In a world where success is pursued relentlessly, Oligo is here to total into your untapped potential and reach new heights with unwavering support for your pursuits. Oligo, enriched with NutriMax can be the sustenance that helps to energizes your active life, and max out your potential to break your limits!

Solution

Tapping into Oligo’s Potential : Create a distinctive identity that will throttle Oligo into a unique space that resonates better with their target audience - inadvertently providing stronger brand recognition and awareness. With the appropriate direction, it is possible to contribute enthusiasm for Oligo as a brand that is relevant, and as a household companion that brings its consumers’ to their full potential.