Magnum CNY Production

Client

Magnum Malaysia

Objective

Reimagine the meaning of “fortune” through a culturally rooted Chinese New Year social media content that moves beyond material success, transforming it into a message of connection, joy, and meaningful celebration while remaining engaging for today’s social audiences.

Result

Delivered a premium festive film that connected indulgence with togetherness. - Culturally resonant narrative - Polished brand storytelling

Solution

Produced an end-to-end festive social content featuring KOL May Ho, blending refined visual storytelling, dynamic multi-scene executions, and seamless pull-back transitions to deliver a playful yet meaningful interpretation of 美好(May Ho) that resonated across social platforms.