Magnum CNY Production

Client

Magnum Malaysia

Objective

Create a Chinese New Year campaign that gives “fortune” a more meaningful and culturally resonant interpretation. - Move beyond material luck - Make it compelling for social audiences

Result

Delivered a premium festive film that connected indulgence with togetherness. - Culturally resonant narrative - Polished brand storytelling

Solution

Delivered an end-to-end festive film featuring KOL May Ho, whose presence added a subtle nod to 美好 through playful festive wins and seamless pull-back transitions. - Multi-scene festive execution - Refined visual storytelling