Pokémon Vending Machine Launch

Client

Pocketmart Malaysia

Brief

The brief was to announce Pocketmart’s new launch location at Suria KLCC in a way that could build anticipation before the official reveal while tapping into the hype surrounding new Pokémon TCG releases. The campaign needed to engage both collectors and casual fans through timely, visually engaging content, while positioning Pocketmart as a go-to destination for Pokémon cards, figurines, and merchandise.

result

- Achieved 1.5K+ organic engagements on teaser launch content - Achieved 950+ organic engagements on official location launch post - Generated pre-launch curiosity and community conversation around the new Pocketmart location

solution

Developed a content rollout designed to build curiosity ahead of Pocketmart’s vending machine launch at Suria KLCC. The campaign combined teaser videos, product-focused visuals, and purchase guides to showcase Pokémon TCG products, figurines, and collectibles available at the location, balancing hype-driven content with informative posts that tapped into the growing Pokémon card culture online.