Instagram Marketing: How to Actually Grow Your Brand (Not Just Your Follower Count)

1. Set up your Instagram business account.

If you're still on a personal account, switch to a business account today, it's free and it unlocks a lot. You get access to Instagram Insights, where you can see important insights such as how your content is performing, who's viewing it, and when your audience is most active.

For example, accessing the video retention graph can give you important information of viewers drop off, and how to improve copy and hooks for your content.

2. Leverage influencer marketing & collab posts

When you co-author a post with a creator or another brand, it shows up on both accounts and pools the engagement. It's a simple way to extend reach without doubling the content budget.

(Link to influencer marketing campaign)

3. Use Instagram to run and launch campaigns

Instagram is a great place to build anticipation before a product launch, and then celebrate it when it drops. Tease a new product with close-up shots or behind-the-scenes content. This acts as a crucial strategy that can strengthen social media branding, through the use of colours and elements consistent with brand assets on offline channels.

(Link to launch campaigns)

4. Don’t blindly chase vanity metrics

A lot of brands get fixated on likes. However, creating content that drives saves and shares is the real challenge. When someone saves a post, they're saying "I want to come back to this." When they share it, they're saying "someone else needs to see this." Both of those signal genuine intent, way more than a double-tap ever could.

So what kind of content earns saves and shares? Think relatable content people want to send to a friend, educational posts, and product visuals so good that people save them for later. If you're creating with those outcomes in mind, the likes tend to follow anyway.

Need help implementing these social media marketing strategies? Reach out to us at Tinker Society, a social media marketing agency in KL

At Tinker Society, we’re able to help your brand boost its presence on Instagram! We have our very own dedicated social media experts and production team to implement the best strategies for your brand’s advertising, social media marketing and content creation needs.

DM us on Instagram @tinkersociety or drop us an email at wink@tinkersociety.com to find out how you can get started.