Puma x JD Sports KOL Campaign

client

PUMA x JD Sports

brief

PUMA Malaysia and JD Sports aimed to position the Speedcat Ballet collection as more than just a footwear launch, but as a fashion-forward lifestyle statement. The challenge was to break away from traditional product-heavy advertising and create a campaign that felt culturally relevant, organic, and naturally embedded into everyday fashion content.

result

The campaign achieved strong visibility, engagement, and audience resonance across social platforms. By prioritising authentic creator storytelling over traditional hard-sell executions, the campaign successfully elevated PUMA’s fashion credibility and strengthened the cultural relevance of the Speedcat Ballet collection among modern lifestyle audiences. - No. of KOLs : 35 pax - Total impression achieved : 3,460,662 - Total reach achieved : 1,000,853 - Total engagement achieved : 102,258 - Ave. engagement rate: 14.59%

solution

We developed a creator-first influencer strategy that focused on lifestyle storytelling instead of direct selling. By collaborating with carefully curated fashion and lifestyle creators, the campaign leveraged trend-driven Reels, outfit styling content, and dynamic transitions that aligned with how audiences consume fashion content today. The approach positioned Speedcat Ballet as an everyday style essential while maintaining PUMA’s premium and fashion-forward identity.