Our Services

XiaoHongShu Marketing Service

XiaoHongShu (Little Red Book, REDNote) isn't just another social channel, it's a platform that combines social media and e-commerce, driving purchase decisions daily. We create tailored social media content strategy that speaks the language of the platform, earn trust, and turn users into buyers.

More than 300 million monthly active users globally.

It is one of China's fastest growing social media platforms, popular among the urban and overseas Chinese community to shop and discover new products. 90% of users are under the age of 32.

User-generated content and KOLs to generate trust.

The majority of XHS content capitalises on the community's aspirations. Hence its audience prefer user-generated content rather than celebrities.

A focus on products, shopping and lifestyle.

Unlike other Western social media platforms such as Instagram and Facebook that were created to keep in touch, XHS is driven by product discovery and unbiased product reviews, with a strong focus on e-commerce.

OUR SPECIALIZED APPROACH

Platform-Native Content, Not Repurposed Posts

Xiaohongshu has its own culture, aesthetic, and content language. We don't recycle content from other channels, everything we create is built specifically for the platform, designed to feel organic, earn trust, and perform in the feed.

Platform-Native Content, Not Repurposed Posts

A Creative Team that Speaks the Language.

Connecting with Xiaohongshu's audience requires more than translation. We have a team of Chinese-speaking creatives who understand the platform's nuances, trending formats, and community expectations, so your brand shows up authentically, not awkwardly.

A Creative Team that Speaks the Language.

Building Brand Awareness, Boosting Purchase Intent.

Xiaohongshu sits at the intersection of social media and search. We build content strategies that don't just generate views, but position your brand at the exact moment users are ready to discover, research, and buy.

Building Brand Awareness, Boosting Purchase Intent.