Wall’s Makes it Happier

client

Unilever - Wall's Malaysia

brief

To create a Wall’s Malaysia merch collection that celebrates everyday Malaysian culture in a fun, youthful way. The design should represent Malaysia’s three major races through vibrant illustrations, local slang, KL city references, and Wall’s ice cream icons. The merch should feel collectible, relatable, and proudly local, giving customers something they would want to wear, use, and keep.

Deliverables

x1 Packaging for the merch x2 T-shirt Design x2 Totebag Design x1 Set of Patches Design

Solutions

The bold illustrations, hand-drawn elements, and punchy colour palette capture the energy of KL, where different languages, accents, foods, and personalities collide every day. Local phrases like "Rasa Lost? Tak De Halah!" add a layer of humour and familiarity, turning everyday Malaysian slang into wearable conversation starters. Extending beyond merchandise, the same visual style was brought into a branded video celebrating KL city life. Through vibrant pop colours, playful animation, and relatable local moments, the campaign creates a world that feels proudly Malaysian while keeping Wall’s at the heart of it. The result is a merch collection that doesn't just carry a logo, it carries a little piece of Malaysia wherever it goes.