Knorr's Mala Jok Launch
Knorr developed Malaysia and Singapore’s first-ever Mala Jok campaign within a compressed August to October 2025 window, followed by a two-month cross-platform rollout from October to November 2025. The product introduced a bold twist to a category traditionally defined by comfort and familiarity. While Mala is one of the most competitive flavour trends in Malaysia, instant porridge is rarely positioned as exciting.
CLIENT
FLOW Malaysia
CHALLENGE
Flow target to switch the current adult heavy smokers to a smoke-free product, and invading as everyone’s daily essential.
DISCIPLINE
Social Media Management
SOLUTION
We have created an attitude and a hint of amusing mood for flow to millennials. A quirky yet fun design to attract audiences with vibrance monthly flavour concept. To bring out the feeling of Flow as a lifestyle, we have engaged with Jane Chuck, one of the most influential KOL in social media.
