Sunsilk Collagen Boom
A Super Dose of Shine 💖 “Collagen Shine” reimagines skincare-inspired ingredients for hair, spotlighting Moisture Boom in a burst of glossy, Gen Z-ready energy. This relaunch campaign delivers punchy, scroll-stopping videos that turn everyday hair routines into high-shine rituals.
Client
Sunsilk Malaysia
Challenge
Low awareness of Sunsilk Collagen relaunch and weak differentiation in a saturated haircare market, making it challenging to drive both online sales and on-ground traction.
Services
Big Idea, KV Design, Production Shoot, E-commerce Video, Talent Management
Solution
Introduce “Sunsilk Collagen Boom” as a strong big idea, supported by impactful visuals and videos to amplify collagen benefits, create standout messaging, and drive awareness, engagement, and conversion across online and offline channels.
