Lights, Camera, PopCornetto.
An influencer-led digital campaign 🍿
client
Wall's Malaysia
brief
Wall's Malaysia tasked us with launching the new PopCornetto, a butter caramel popcorn-flavoured ice cream, by positioning it as the ultimate companion for movie nights. The campaign needed to build excitement, drive product awareness, and create social buzz through influencer-led storytelling that would resonate with young consumers.
result
Engaged 21x Macro-Mid Tier. Total Reach : 1,791,527 Total Impression & Views : 3,110,239 Campaign Engagement Rate (%) : 12.43%
solution
We developed an influencer-first campaign centred around the joy of movie nights, partnering with creators whose personalities naturally reflected fun, entertainment, and shared experiences. Through engaging social content, influencers showcased PopCornetto as the perfect movie snack pairing, encouraging audiences to recreate the experience and join the conversation by sharing their own movie memories. The campaign transformed a simple product launch into a lifestyle moment, building an interactive community around movie culture and indulgence.
