Cornetto's Plushies Spark Blind Box Fever.

client

Walls Cornetto

brief

Wall’s Malaysia wants to create a merchandise campaign that could be sold and redeemed through convenience stores while giving consumers an extra reason to pick up a Cornetto. More than just a giveaway, the merch needed to spark excitement, encourage repeat purchases, and turn every ice cream run into a fun collecting experience.

creative solution

1. Blind Box Design 2. KV Design 3. Plushies Design

solution

With blind box culture continuing to gain popularity among Gen Z and young adults, we took inspiration it. Everyone loves a surprise. We gave Cornetto the same collect-them-all energy through a series of fluffy ice cream-inspired plushies, each with its own quirky look and personality. We also added secret character comes in. Rare, mysterious, and a little harder to find, it's designed to spark the classic "just one more" mentality, turning a simple ice cream run into a full-blown collecting mission.