2 April 2020
Author
Angeline Lo
A lot of people might confuse between content marketing and digital marketing, content marketing is part of a digital marketing journey. Content marketing is not easy, it can be seriously hard work but it would pay off in the long run.
As of today, traditional marketing is becoming less effective, time-consuming and higher cost of engagement. So, content marketing has become a popular way for brands and businesses to reach out and engage with the targeted audience.
According to Hubspot (2020), 70% of marketers are actively working on content marketing.
Content marketingis all about storytelling and that’s most people favourite part of reading a meaningful advertisement or content produced. All the content produced is a strategic marketing approach focused on creating and distributing valuable, shareable and consistent content to attract and retain visitors to drive possible customer action in the long run. Instead of pitching your product or services but by providing useful content to your targetted audience and relate to how it solves their pain point and challenges.
Without content, SEO would have nothing to crawl for search engines, how scary it is if one day we can’t search any information online? Every post update, every email, every landing page, they are all examples of content and content portray the message we want to deliver to the audience.
Content is the heart of what we do as marketers, we talk to our customers or clients and what we say to them are all a form of content. Utilise content marketing as your business long term strategy to build a strong relationship with your targeted audience by feeding them consistent, relevant and useful high-quality content. By all means, the targeted audience loyalty will lie on you and eventually will purchase your product and services.
Most importantly, content marketing often shows that you are caring for your customers and these will built a very strong bond and relationship with our customers.
Content Marketing Strategy
Before sharing some content marketing reference case studies, let’s talk about how can we come up with a complete strategy so we can implement effectively.
We have to ask ourselves a few relevant questions in order to sketch out the direction as below:
There are so many resources we can find online including this “3-D Content Module” from Pardot.
Implementing your strategy starting with these 3 steps:
If your content doesn’t cater to the right people with the right problem, then your content marketing efforts will be wasted and eventually no return of investment. So, always remember to extend your think from your audience to create your content for that audience.
List of Content Formats
Are you stuck with what kind of content you can create? Here’s a list of them for you to work on:
Content Marketing Examples
We have compiled a few content marketing case studies from our internal clients and also some external resources for you to get some inspirations.
The Chateau Resort by Berjaya Hill is a French castle inspired resort located 45 minutes away from Kuala Lumpur, Malaysia. We have created a series of princess diaries content concept for #TheChateauDiaries Campaign. The created content is to demonstrate how a pair of real-life couple plan for their wedding bouquet while enjoying the journey with the resort.
After the collection of #TheChateauDiaries contents roll out on social media, then followed by a few selected famous influencers spreading #TheChateauDiaries content on their personal social media profile to sustain the talk about on social media.
Juice Works is a local healthy juice brand from Malaysia. We have produced a sweet valentine’s concept for a seasonal flavour launch for the brand and we named it “Taste the Love”.
Chuck’s is a local brand curated by a well known social entrepreneur Jane Chucks. A Christmas set design video was produced to giveaway a 12-days of Christmas goodies for the customer to enjoy.
Above View this post on Instagram
Stay tuned : 12 DAYS OF CHUCKIN’ XMAS IS COMING YOUR WAY. #chucksxmas
A post shared by Chuck’s (@chucks.co) on Dec 5, 2019 at 1:43am PST
Tien Tien Yogurt
Tien Tien is also a local curated healthy yoghurt drink brand from Malaysia. We have created an active lifestyle video to highlight the store speciality of customising your favourite drinks with any toppings you want.
Above View this post on Instagram
A post shared by 天天酸奶 (@tientienyogurt.my) on Mar 11, 2020 at 3:07am PDT
We have also created a series of concept shooting for Tien Tien Yogurt 5 Signature drinks, each image representing the kind of audience hobbies, professionalism and interest.
Dayre Community is a platform where women from all walk of life can gather together. They have created a series of #RealGirlTalk to share their struggles, fears, and vulnerabilities while learning from others who can provide guidance.
An international cosmetics brand aims to save the planet. During the period of #COVID19 , most of the businesses affected badly due to the locked-down movement. Lush Cosmetic has launched a series of “Lush Weekly Guide” to keep people staying from home could learn and entertain from the content they produced.
Above View this post on Instagram
A post shared by Lush Cosmetics North America (@lushcosmetics) on Mar 29, 2020 at 1:35pm PDT
Now you have learned our three steps content marketing strategies, you can kick start your content marketing journey!
You can contact us for more personal content marketing consultation just by clicking the link HERE.
We look forward to see you soon!