The Ultimate Guide of Social Media Branding Strategies For Brands
Social media platforms have become one of the most effective online marketing strategies for every business to market their brands and stand out from the competitive crowd. Other than your brand website, social media is often one of the first touchpoints customers have with a business. It is where you introduce your brand and what your business offers. It remains an incredible way to build long-term relationships with an interested audience who may become potential customers. However, the positive effect of social media marketing does not come in instantly— significant results require strategy and effective implementation.
Why You Need Branding For Your Business
Branding is one of the ways stand out in a market full of competitors. Branding helps to get the audience to recognise you, keep them interested in following your brand so that they will eventually engage with your brand and eventually purchase something from you out of their love of your brand and products.
More than just a logo, branding is ultimately about how you make your audience and customers feel in every interaction. Sounds like hard work? Engaging does require consistent planning and execution, which is why major brands rely on creative social media agencies to manage their social media branding.
#1 Cover Your Basics On Social Media
Every social media “bio” and “about us” aims to create an impactful and informative first impression. Audiences will mostly scan your business bio and photo before deciding whether or not to engage with your content or follow your brand account. Hence, how your brand appears on social media is as important as your content itself. Make sure you have a consistent logo, colour palette, and description on your profile.
- Include A Short & Sweet Description – Short and catchy lines portray your uniqueness. Your USP (unique selling proposition) is what makes your offer superior to other brands’ offers.
- Contact Information – Each brand page should provide methods of contact such as their email address and contact number. Even better, direct people to slide into your DM for a message.
- Call-To-Action (CTA)– Incorporating a call-to-action message into your social media is a must. Examples include “Shop the latest collection”, “Check out our latest post”. Essentially, remind the audience that taking action to find out more about your brand is a must and that it is not enough to just be interested.
#2 Extend Your Visual Branding
Content marketing is not just about words. Color palette and fonts used should be aligned with and be reflected in your brand’s visuals, so that when your audience sees a post published by your account, they will instantly recognize it as your brand. Ask yourself which colors represent your brand identity and which images you would like to associate your brand with.
#3 Develop Your Brand Persona
Establish an iconic brand voice so that your update stands out from the crowd. Stick to your authentic voice and to issues true to your brand’s heart to reinforce your brand’s image, using a conversation style that truly connects with your targeted audience. Reading through Mailchimp’s page on Voice and Tone will help you understand the importance of tone to social media marketing:
#4 Customer Experience: The Best You Can Do for Your Marketing
Outstanding customer experience is crucial for any business’s success. Glossier, a skincare and makeup brand, has a customer-centric business model with an extraordinary customer service team (gTEAM) that preaches “skincare first, makeup comes second”. Their gTEAM is responsible for following up and responding to customers’ comments and inquiries on social media, creating a top-notch individualized experience for each engagement.
The effectiveness of social media branding lies not just in its ability to build long-term brand authority and brand love, but in its ability to improve consumer engagement by having a responsive customer service team:
The emails were clearly written by real personnel with a warm and friendly manner and provided helpful and qualitative feedback to the customer. So be sure to put into your business practice, make sure you are responding to customer feedback and fulfil their needs.
The above is an example of a clearly written response by a real personnel. Not only was it written in a warm and friendly manner, but it provided helpful and qualitative feedback to the customer. All in all, be sure that responding to customer feedback and fulfilling their needs is a large part of your brand’s business practice.
#5 Identify The Influencers for Your Niche
You don’t have to walk the social media path alone. Do some research and make a list of influencers who might be suitable for your business. Reach out to them for a collaboration. Truly, influencers play a miraculous role in brand advocacy.
At the end of the day, customers will be interested in your brand’s personality and backstory. Tell your brand story through your visuals, influencers, and business bio and photo. Use social media to develop your brand persona and take relationships to the next level.