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The Latest Instagram Features Update In 2020

Instagram never stop to surprise us with a flurry of new features update in 2020 including Facebook Shop, IGTV Ads, Messenger Room and so much more!

While the world is trying to stay strong through these tough economic period, Instagram has never slowed down but rapidly new features to back up the business and at the same time help businesses to survive through the platform.

Keeping up with Instagram changes can be quite a challenge because the update of features is almost every week. So, to help you and your business to stay up-to-date with the latest Instagram features update for your best use, we have put together the latest list you may not know about or don’t know how to use it. However, do keep in mind that all these features may be added or removed by Instagram anytime as well.

Instagram Feature 1: Facebook Shops

Facebook has launched a new native shopping experience – Facebook Shops on 20th May 2020! After the launched of a few support locals features on Instagram Stories, now the Facebook Shops feature helps businesses to build and transform to an online store on Facebook and Instagram. With the feature, we are now able to tag the products on posting, Instagram Stories and even during live broadcast!

Tealive Instagram Shop

On either Facebook Business Page or Instagram Profile, brands can set up a Facebook Catalogue of products and services so visitors can browse, save, share and even to buy the product. The virtual stores on Facebook and Instagram are customisable, you will be able to choose the product you want to feature from the Catalogue, customise the look and feel of the shop with a cover image and accent colours to showcase your brand experience. Watson Instagram Shop

Facebook is also partnering with a few e-commerce CMS including Shopify, Woo Commerce, Big Commerce and etc to help brands to bring their products easily into Facebook Shops.  Besides that, Facebook is testing loyalty programs on the platform as well.

Instagram Feature 2: Instagram Shop 

Do not confuse with the earlier feature Facebook Shop, this Instagram Shop opens up a whole new browsing experience over the Instagram Explore Page. It means an Instagram  Shop tab will exist as a permanent button on the Explore Page’s navigation bar. According to Facebook’s announcement, once the feature has rolled out you will be able to browse selections filtered by categories like beauty, fashion and purchase the products you love all in one place, making it a one-stop-shop for all brands.

Instagram Feature 3: IGTV Ads

This is really great news for all Instagram Content Creators as they can now start making money with the new IGTV Ads! Instagram will officially introduce ads in IGTV as a way to support creators and help them monetize on their video content created by next week.

According to Instagram, the 15-second long IGTV ads will begin to show in IGTV from a selected group of partners and advertiser in the US including Sephora, IKEA and PUMA. Popular creators like Avani Gregg and Salice Rose will be among the first to test out the new monetize feature. So if you are an Instagram creator, be sure to shift focus back to your IGTV strategy!


Instagram Feature 4: Badges in Instagram Live

The launch of badges on Instagram Live creates a new revenue stream for creators, while also develop a sense of exclusivity on the platform for the users. With the new feature, viewers can purchase a badge during a Live Video that will stand out in the comments and unlock additional features. It’s an easy way to channel the love we see in the live feed so creators can continue building and creating more for the fans. This feature will begin testing from a few small groups of creators and businesses next month.

Badges Instagram Live

Instagram Feature 5: Live Shopping

According to Facebook report, live views has increased 70% from February to March 2020 during COVID-19. So, it’s a natural progression for Instagram to release more features to help small businesses and communities during this economy downslides. Soon, brands and creators will be able to tag products from Facebook Shops or catalogue before the live video and the products will be shown at the bottom of the video so viewers can easily tap to learn more or purchase. Live Shopping

Instagram Feature 6: Green Screen in Instagram Stories Filters 

You might have seen a lot of green screen background effect recently with Zoom and Tik Tok. Instagram has been quietly working on the feature on Instagram Stories that allows you to superimpose yourself on a background, the new green screen filter could bring a whole new experience to your Instagram Stories.

Instagram Feature 7: Apply AR Filter to Photo and Video From Your Camera Roll

Soon, you will be able to add an AR Filter effect to photo and video from our cameral roll.  That means we don’t need to “shoot in the moment” to use AR Filter.

Instagram Feature 8: Instagram Guides

Instagram has launched a new format for sharing curated and scrollable content – Instagram Guides. The new feature gives users an easier way to consume helpful recommendations and tips from trusted creators. Instagram Guides

Instagram said they pivoted plans for guidest to focus on mind and wellness content in an effort to provide helpful resources for people who are struggling due to the stress from COVID-19.

Instagram Feature 9: Messenger Rooms 

As Facebook’s Messenger Rooms rolled out, Instagram users can now create and join group calls of up to 50 people on Instagram App for FREE!

Instagram Messenger Rooms

Following the increasing demand for video call and virtual meeting during the COVID-19, Messenger Rooms can be created whenever we want and have no upper time limit.

Instagram Feature 10: Instagram Checkout 

Based on data, 130 million Instagram users tap on shopping post monthly. Instagram Checkout was first released in March 2019 in the US region to complete the purchase without leaving the app. So far it has been made available for selected brand as closed beta stage. Other than seeing the check out button on Instagram, next steps customers are required to provide their names, email, billing information and shipping address. Once the first order is made, customers’ information is saved and users will receive notifications about shipment and delivery update inside the app. Colourpopcosmetic Instagram Checkout

Instagram Feature 11: Interactive New Stickers Feature

Instagram has been releasing a lots of new Instagram Stories Stickers which can be used to create brand-related or advertising stories. This dynamic feature has increased users engagement organically. Through stickers, users can take different actions including ask questions, poll voting, quizzes and set a reminder of a countdown for product launching to engage with the audiences.

Instagram Feature 12: Share Live Videos to IGTV

Previously, Lives could be uploaded to Instagram Stories but it will disappear after 24 hours.

You could also download the Live Video and upload to IGTV later.

Now, you can only share the video to IGTV immediately after the live has ended. You can also post a preview on your Instagram feed to drive more traffic. Instagram Live Share to IGTV


We will keep you updated as we learn more about Instagram features. If you have any questions please feel free to email us at wink@tinkersociety.com