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How To Increase Reach Of A Social Media Post in 2020

Are you having difficulties on organic reach and engagement on your social media platform and especially both Facebook & Instagram? Organic reach has become harder to achieve and as a marketer, we have to turn creative ways to get our brand messages seen.

About Facebook and Instagram Organic Reach

It’s a fact that organic reach on Facebook is at an all-time low of 1% to 6% depends on your page scale and content performance. If you are doing nothing to improve, it will continue to decline. It is not a surprise, the larger your brand page with more than 300,000 likes have the lowest organic reach which can be less than 1%. Don’t feel sad of what you have been extra hard doing because Facebook organic reach is still a struggle even for the biggest brands.  Facebook uses its little magic fairies to analyze post, they leverage programming to identify which post user might interact positively with the post and rank to show on someone’s feed.

Besides, since Instagram started sorting posts on users’ feed with an algorithm and all marketers have noticed a decline in organic reach and engagement on the brand accounts they handled. It’s also affected every individual account on Instagram such as an influencer’s account performance. Since Instagram started to hide likes, it’s even harder for a brand to gauge what kind of content performs best on influencers and competitors account. Today, brands need to look beyond performance metrics and track comments, saves, Instagram stories views, shares, and even DMs to understand how audience response to the contents and feedback.

In this article, we will share some top to follow to get our social media account performance to grow gradually!

10 Useful Tips For Social Media – Facebook

Optimise Content To Generate Possible Attention And Shares – The Facebook news feed algorithms favour to active advertisers and engaging contents, so keep up doing your best to optimise your content for shares. As people scroll the Facebook news feed, your content has to be thumb-stopping to make people pause and read. Imagine the contents that you produced when audience response with “OMG, I must share this now” after they read it. The more reaction, comments and shares your posts get, the better the reach will improve organically and paid. There’s a lot Facebook media pages are doing great like Eat Pray Love Malaysia. Eat Pray Love Facebook Post

Build Organic Traction Before Start Promoting Post With Ads – In order to get more mileage from paid reach, let the post run for at least 1 to 24 hours to gain some organic reach before boosting it.

Analyze Your Top 10 –

Post At The Best Time – No user will like any brands that are too active, spammy and promotional. No matter what type of content you produce, it’s important that to post at the right time. When are your audiences are online and active on the social media platform? You can test it on your postings, give it a few months to monitor a stable result. The following insight shows 9pm is the peak hour across the day. Juice Works Facebook Insight

Create Attractive Image and Videos – Many people and brands are still don’t aware of the importance of creating quality content. All the contents are representing your brand, it’s reflecting how your brand image, how your brand’s quality from the contents you produced. Having visually appealing content is essential to stand out from the crowded news feed and publishing low-quality images and videos could harm your brand reputation and look unprofessional. Here’s a series of content we produced for one of our clients Chun Yang Tea Malaysia for its “Matcha O Hojicha” new flavour launch which garnered x2 organic result from their past contents. Chun Yang Instagram

Use Facebook As A Community Hub – Encourage by making Facebook as a community hub for discussion. Whether it’s a weekly chat or a place for digital industry gatherings or simple Q&A, so the audience will see as a go-to spot to seek for help and inspiration.

Host Contest & Ask Question To Encourage Engagement – This is another great way to increase engagement with the followers, everyone loves sweepstakes to win something. You will definitely see a boost of organic reach by running a contest on Facebook that encourage people to comment on the post. Here’s how Juice Works Malaysia run its monthly top fans contest to encourage the Facebook community engagement with the page. Juice Works Facebook Contest

Remind Fans To Turn On The Notification – We knew that even if we had over 1 million fans like on our page, it doesn’t mean that they will be seeing our brand content on their news feed. We can remind them by asking them to turn on the notification if they are interested in our brand content update.

Make Your Audience Feel Something – You should never beg for reactions but we can inspire the followers to react. One of the most effective ways to increase engagement is to appeal to the followers’ emotions. The more emotions people feel about a piece of content, the more likely they will react, share or comment on it and here’s how Red Bull did it with video content. Red Bull Facebook Video

Respond To Comment & Inbox – Social Media account cannot be sound dead and robotic, it has to have a human touch to keep your followers attended. So, always remember to respond to the comment left by people on a post. Whether you are answering a question or adding up more information to increase audience interest.

Go Live – According to SocialBakers, 80% of brands resulted in higher organic reach with Facebook Live videos. Live videos are easier to spark more conservation and truth-telling as it’s 100% unscripted. To unlock the Live full potential, you will have to explore with different topics and see what works best for your brand based on the engagement. SocialBaker Live Insight


10 Useful Tips For Social Media – Instagram

Post Consistently – You will need to first build relationships with the audience by starting to post consistently. Keep up with the posting frequency and variety of format choices to analyze and predict what’s work best for your brand’s account.

Create “Savable” Content on Your Feed – How we measure Instagram engagement is going to change in 2020 as likes are now hidden on posts. So, on Instagram comments and saves are more important now. So, our content direction should focus on creating more contents that encourage the audience to tap the save button! “Savable Content” is something we will want to refer or read it again later, think about what’s important or useful to the audience and what they will find value in. Add a call-to-action to save the post in the caption too!Tinker Society Instagram Insight

Increase Engagement With Instagram Stories Stickers – According to Instagram, 500 million active users use Instagram Stories every day and it is foreseeable will still continue to grow in numbers. Instagram has been consistently innovating the area by developing new ways for brands and people to engage with the followers in the form of different engagement stickers for Instagram Stories. The Instagram Stories stickers are a great tool to encourage followers to chat and share their opinions or experience with us. For example, The Question Sticker, Poll Sticker, Quiz Sticker, Countdown Sticker, Support Small Business Sticker and so on. Ask Me Anything Instagram StickerThe Quiz Instagram StickerCountdown Instagram Sticker

Always Test And Analyze New Content – Best content plan comes from experimentation! Always practise trial and error, sometimes mistake lead you to the best practice and stronger strategy. Here’s a scenario for agency content like us at @tinkersociety , we found out that our video content for customising GIF Stickers post is performing well compared to others.

If you are not sure where to start with content ideas, here are some options you may try out including lifestyle photo & video, memes, quotes, user-generated-content, mini infographic, interactive Instagram Stories, IGTV Series, Instagram Stories Filters and so on.

Add An Element Of Fun – We are seeing more and more brands add the element of humour into the contents like memes and trending topic to be relevant to the content. We think it’s the latest trend now too by adding Tik Tok fun byte-size video on Instagram. Wingkeh is one of the up and rising Tik Tok Influencers in Malaysia.

After all, you will still need to honour your brand’s overall tone and voice for the communication channel.

Encourage Share To Instagram Stories – It’s just a click away and almost effortless to share your post to Instagram Stories to increase the reach and remind your followers to check out your new post on the Instagram feed.

Share Data & Insight Your Audience Will Curious About It – Sharing data-driven content is another big trend prediction for 2020, a great example was from Spotify for their “Spotify Wrapped” campaign was very impactful and shareable.

We have also shared one of our recent customise Instagram Filter achievement on our Instagram profile and followers are very happy to say congratulation to us.

Create More Video Content – 2019 was a big year for Instagram Video creation and it shows no sign of slowing down. We have seen higher engagement and reach for video format content on Instagram including IGTV longer form of video. According to @creators , IGTV video appears x4 times larger than the photo on explore. You can also share a 60-seconds preview of your IGTV video on Instagram Feed.

Use Hashtags – Using new and relevant hashtags will seriously help to boost your Instagram reach organically and quickly. If you want to increase your Instagram post engagement organically, understand which hashtags are relevant to you and driving more people to your post. As you can see from the post insight, the particular post has gotten an additional 28 unique reach from hashtags.Instagram Insight

Post At Best Time – There’s no doubt but posting at the best time based on our brand’s account insight where your followers are most likely to see and engage with your post. Make sure you post at a variety of different peak times as not all your followers will be online at the same time. Tinker Society IG Time

Find & Collaborate With Influencers – One of the greatest ways to get more traffics to your brand’s Instagram account will be to engage and collaborate with influencers in your niche. These influencers can drive authentic traffics to your account with the right strategy in place.

Both Facebook and Instagram are an incredibly valuable social media platform for businesses and brands of all type. If you ever need experts to assist you, reach out to our team at wink@tinkersociety.com to find out how.