Social Media Marketing Strategy
Social Media Marketing Strategy You Need To Know In 2020
Social media marketing is a powerful means to attract clients and consumers for businesses of all sizes. Your consumers already connect with brands via social media, and if you don’t talk to your audience directly via social platforms including Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
Social media today calls for a specific set of skills that companies need to fully understand their audience’s needs. I’ve put together the social media tactics that you need to adopt to help you out
What is Social Media Marketing?
“Social media marketing refers to the process of gaining traffic or attention through social media sites”
Social media is a platform that can produce radically different acts in society. It is the use of platforms such as Facebook, Instagram, Twitter, Snapchat and elsewhere to promote your brand or execute content marketing strategies. For instance, Facebook is a full-blown social networking site that allows users to share updates, photos, join events and a variety of other activities.
There are various ways for your company to use social media marketing, from having hashtags for the campaign to giveaways. The best tactic for social media marketing is to help encourage customers to follow your business, building brand awareness, and customer satisfaction.
Choose the Best Social Media Platforms for Marketing
Pick the right Social Media Platforms
Here’s a short brief of how social media can be used for marketing according to the unique user base and culture of each website. Different social media marketing sites offer different approaches, so a unique strategy is established customized to each platform.
Using Facebook for Social Media Marketing
Facebook market is definitely a must for any brand. You do know that there is a huge audience on Facebook. It is used by a whopping 2.4 billion people each month. But you may not have known how often people use Facebook to interact with businesses of all sizes. For instance, two-third of Facebook users say they visit a local Facebook page at least once a week.
Potential customers are already on Facebook looking for a business. A quick and targeted marketing strategy for Facebook is the only way to tap into this current audience. Your business page, as Facebook puts it, is “a pillar of the online identity.”
Using Instagram for Social Media Marketing
Instagram is one of the social media marketing developments which is rising the fastest. Instagram is an excellent platform, anyone can take advantage of using Instagram for social media or sale-driving advertising.
Instagram enables brands to highlight their product offerings while also building brand identity. When designing your plan for Instagram, note that the primary audience of the social network is mainly the youth.
Using Instagram Stories for Social Media Marketing
As you probably know, social media is an important pillar of any marketing plan for businesses. And also, Instagram stories is a super-popular social media platform that you might even be using yourself.
Instagram stories vanish 24 hours after they’re uploaded. Yet due to that urgency, Instagram users are actually more likely to actively consume this content, although just for a couple of seconds, rather than scrolling past your post as they might on another social media platform.
That said, it’s free to sign up for an Instagram account, so there’s no harm in testing the waters to see if it works for your business — and you might actually have fun doing so.
Using Twitter for Social Media Marketing
Twitter is the social media marketing tool that allows you to stream your tweets over the internet. Follow tweeters in your industry or related fields and in return you should acquire a steady stream of followers.
Mix your official tweets with fun, brand-building tweets about specials, discounts, and news. If a customer has something nice to say about you, make sure to retweet, and don’t forget to answer people’s questions where necessary.
Start having marketing Influencers
Brands are constantly having a difficult time getting attention on the internet. This is largely due to the fact that every corporation, large or small, has entered the online world generating insurmountable noise.
Most companies spend significant time and resources in conducting successful marketing strategies with influencers. Influencers typically have a broad and active audience so when an influencer posts or references their content or advertising, brands profit. The publicity helps the brand to get in a positive, normal and meaningful way in front of its target audience.
If you are wondering why influencer marketing is so successful, perhaps it’s time to sharpen your marketing skills.
You must be wondering if Influencer marketing is effective right?
Below are key influencer marketing statistics that help point to how well influencer marketing works:
80% of marketers find influencer marketing effective.
71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.
89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
65% of marketers plan to up their influencer marketing budgets in 2019.
What makes Influencer marketing so effective ?
Influencer Marketing enables brands to :
- Build trust and broaden the reach to influencer followers
- Influence consumers buying decisions
- Reach more active and more knowledgeable audiences
- Strengthen brand marketing by credible support
Image attached below shows how the influencers help to promote a yogurt drink.
Create a Community for your members
Though “followers” and the many other metrics are important to social media success, they are not everything. You need to show the public that you’re not just a robot. Social media is all about being social, and if your customers see the same types of posts time and time again, they will lose interest.
Make your communications interactive by:
- Asking your audience questions.
- Gathering their opinions.
- Sharing newsworthy information rather than just information about your products.
- Like and share some of their posts rather than just the other way around.
- Ask them to interact directly with your posts through “like”,”share” and “comment”.
For instance, even something as simple as asking a question could increase your rate of engagement. Your followers can be the cheerleaders, but only if you give them something to do.
Use brand advocates
The best promotional tool is the people who love your brand. Instead of focusing on finding new customers, you could take a little advantage of your current customers. You could use your own employees as well as your current customers. If you want to use your workers as brand supporters, you should:
- Create social media guidelines specific to your brand.
- Tell your advocates about social media best practices.
- Add a leader to each section of your social media advocacy plan.
- Track the correct data to pinpoint areas for improvement and those that are doing well.
Establish a social media budget.
Social media platforms are one of those ways of marketing, if not the most relevant. The most effective way to reach your chosen target audience for the cost will be to leverage that budget with the right strategy. You will also find that social media is a place where you can communicate with your customers in a much deeper way since social media is used on such a personal level.
Tell a story by going live.
Your content will be able to tell the story of your brand as a whole, why not share what’s going on with your company in real-time with your public? For example, when you have a campaign, an event, during media launch and so on.
Facebook and Instagram have developed their own live streaming feature amongst all the other platforms. Yet big brands still have not made full use of their full potential. Start to deal with those live apps until they actually catch. Live stories are a perfect way to get things done:
- Show your audience you are more than just a money-making machine.
- Engage and inspire your customers.
- Create shareable and memorable content.
Look into your Competitors
You should have a good idea of what your rivals are up to before you start creating content.
Taking a look at the social channels of your competitors will tell your own social media marketing plan directly. The objective of doing this is not to copy or steal the ideas of your competitors. Rather, it’s about understanding what’s working for them and what lessons you can draw in order to adapt your future campaigns.
How to search for your social competitors?
The easiest and fastest way is to search it on Google search.
Just type in the usual keywords of your service or product and I believe that there will be tons showing similar products.
For example, if your company is a fruit juice shop, your keyword for a great search would be “fruit juice bar”.
Excluding Lazada, Shopee, take a look at who is your neighboring competitor.
Next, you shall look for a competitor who is active on their social media. For this particular industry, JuiceWorksMy is a small business with an active, fun and high engagement social presence. This means they are good for you to keep track of!
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