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Coronavirus (COVID-19): 7 Marketing Ideas to Survive The Pandemic

7 Marketing Ideas to Consider During the Coronavirus Pandemic


Digital Marketing Idea to Consider during Coronavirus period

The world is facing a serious challenge with the global spread of the coronavirus (known as COVID-19). We agree with you that the outbreak is a human tragedy. Globally, 735,000 cases and 35,000 deaths as of 30th March 2020!

Brand promotions might therefore not seem like the best idea. There have been people tweeting about their annoyance at being sent promotions from companies they haven’t heard from in years. In short, advertising is difficult at the moment. However, take note that spending more time at home means people will be spending more time online.

According to Facebook, the usage of social media platforms has increased by 40% due to COVID-19. Both Facebook Live and Instagram Live’s views doubled within a week. Hence, there is still a lot of hope for brands to market and sell their products and services. The key is to master the right way of advertising during COVID-19.


How to Communicate on Social Media During Coronavirus (COVID-19) ?

You cannot afford to stop marketing and selling during this period, even when all businesses have been forced to close down their retail business operations. The only way to continue marketing and selling now is by doing it virtually, through the Internet and on social media.

Marketing in the times of COVID-19 is brand new territory for all marketers. No one is a true expert at the science of social media marketing in the COVID-19 environment. However, as a professional and passionate social media team, we are looking for ways to provide the best outcome for our clients in terms of both marketing and sales.

To survive, a business must adapt by finding innovative ways to operate, offer value, engage and sell to their customers.


4 Principles for Social Media Marketing During Coronavirus (COVID-19)

Based on the experience and knowledge we have collected over time, here’s a guiding principle you can follow to boost your marketing efforts right now:

Listen – Always let your customers know you are listening. Acknowledge the new normal and the struggles your audience may be facing as the result of the new normal, such as stress, anxiety or even loss. A simple yet direct way of communicating with your audience can go a long way—it all boils down to listening and caring for them.

Here’s a heart-warming action by @riuhinthecity , spreading love to support local business and creative during a hard time wins the audience’s heart at the same time.

Keep Posting – People are now spending more time online than ever before and as a brand,  you need to stay connected with these people. Social media is flooded with coronavirus news and lock-down-related content. Come out with content that acknowledges existing COVID-19 news. Here’s how @ms_kuan curated her piece of social content, which is not only creative but relevant to the current situation we are all facing together.

Another creative local funeral business @nirvana.asia illustrated a visual with a quirky tagline that is relevant to the coronavirus issue people are facing now, “Stay at Home or Stay Nirvana”.

Be Empathetic – Have empathy for your followers and offer compassion first and foremost because some of your followers might have just lost their jobs and may be caring for a loved one who is unwell. My Burger Lab (@myburgerlab) is doing a good job at this. Despite being true and fun, they acknowledged our current situation as an inappropriate time to promote sales, publicly labeling themselves as “a breakeven company only”.

View this post on Instagram

[From today onwards. We are a for 𝐁𝐑𝐄𝐀𝐊𝐄𝐕𝐄𝐍 𝐎𝐍𝐋𝐘 business during MCO] 🤷🏻‍♂️ 𝙒𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙩𝙝𝙖𝙩 𝙢𝙚𝙖𝙣? It means that we only sell enough to breakeven. So, for every store, for every shift, we will sell 180+ burgers only. If sold out, we will pack up and go home to rest. This number will allow us to breakeven and pay bills without reducing the crews salary. ——————————————- . 𝙒𝙝𝙮 𝙙𝙤 𝙩𝙝𝙞𝙨? I’ll be honest, since MCO, our business sales have been decent thanks to all your support. We are some of the lucky few that actually had an increase in sales despite everything. However, we had to push the team so much harder to make a small profit thanks to a few conditions unique to this semi-lockdown. 💩 The current conditions we are facing atm: 1️⃣ Rental, while we did have some kind hearted landlords, for the most part, we didn’t get much help/rebates. 2️⃣ 95% of the current sales are from Delivery. A 120% jump (in delivery) from the usual pre-Covid days. And you may not know this, but for a lot of fnb businesses, there is a 20-30% profit share with our Delivery Partners. For the most part, this is okay on a normal pre-covid day as we have in-store sales that allows us to make a decent margin off our burgers and delivery sales are purely supplementary. But right now, most of our hard-earned profit goes to our Delivery Partners instead of our team. 3️⃣ The team (both production and operations) has been busting their asses to hit high sales that has little payout. So it is only logical and responsible that during this period, we aim to just do enough. Enough to pay everyone, enough to pay our bills, enough to pay our suppliers etc. 🙏🏻 So yes, from today onwards, we are selling just enough burgers to get by. I hope you’ll help us see through this. Find us on Grabfood or if you happen to be out for groceries, come for a takeaway. It’ll help. 💪🏻 ps Sorry, but we will most likely sell out early because of this. ⚠️ Oh ya. Remember that for the next 2 weeks, our allowed operation hours by the authorities are between 11am-730pm. ❤️ With much gratitude, Renyi 🙏🏻 Cofounder.

A post shared by myBurgerLab Malaysia (@myburgerlab) on

Provide organic value – Turn your Instagram account into a platform where you share valuable and shareable resources with your followers. Provide extra educational content and focus on engagement that could help you connect with the audience. This is how @bellakuan turned her Instagram into a destination for stay-at-home lifestyle content. Thus, focus on creating original and valuable content (think organic!).

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Been feeling super snackish recently so I’ve decided to make a less guilty version of chocolate cookies! For a person who can’t bake to save her life, this is a pretty straight forward recipe for me to follow. Success rate is about 110% 😋 I have also tweaked the recipe a little to my liking! P/S: The longer you leave the dough in the fridge, the more flavour they will have. It has to be at least an hour or you can keep up to 7 days max! Ingredients: 1 cup of almonds 1/2 + 1/4 cup of hazelnuts 🌰 4 tbsp ground flaxseed 1 egg 🥚 1 tbsp vanilla extract 1 tbsp coconut oil 180grams of brown sugar 1/2 tsp salt 🧂 1/2 tsp baking soda 3/4 tsp baking powder 100g of dark chocolate (72% cocoa solids) 🍫 Pre-heat oven at 185degrees celsius and bake it for 10-12mins until the edges are brown and crispy! Don’t forget to tag me on your stories/posts if you’ve decided to bake some! I can’t wait to see them 🙌🏼 Enjoy! 💖 #PomeloGirlsAtHome #CravingswithBK

A post shared by Isabella (@bellakuan) on

Revolve (@revolve) initiated a whole bunch of content from their #revolvearoundthehouse, hosting Instagram Lives to lead their audience in weekly virtual workouts.  


Marketing Ideas to Launch During Coronavirus (COVID-19)

Check out these trending ideas for you to work on for your brand or business.

Air Asia – Tony Fernandez has launched the Air Asia Unlimited Pass on the 29th February 2020 at RM499, where flyers are entitled to unlimited flights with a 1-year validation. This method is a shortcut generation of pre-sales early during the coronavirus where no one would risk their life to travel around.

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unlimited flights on AirAsia X

A post shared by Tony Fernandes (@tonyfernandes) on

The Flow Studio – Due to the lock-down, every citizen has to stay home to flatten the curve but how can businesses sustain without customers coming into their shop? Sell products or services online, not offline. The Flow Studio has launched their “Flow From Home Programme”, a series of 34 virtual classes at just RM5.85 per class sold as a bundle package

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FLOW FROM HOME🧘🏻‍♀️Join us for a specially curated program that will leave you feeling strong, resilient and flexible both in body and mind, through a series of classes brought to you by instructors of The Flow Studio. You’ll receive 34 classes delivered to you daily – from strong physical practices that’ll strengthen the body to grounding yin & meditation to calm the mind while staying connected to an exclusive community that will support you through your practice during this time 💪🏻 We hope you’ll join us on this exciting journey and support us in a way that’s sustainable for us as teachers and a small local business. Full details and sign ups via the link in our bio – we cant wait to have you! Program launches 1 April! #eatsleepflowrepeat

A post shared by The Flow – Yoga & Pilates (@theflowstudio) on

Mei By Fat Spoon – A local cafe restaurant has met challenges during this hard time, struggling with ways to have a revenue stream come in to sustain their business. Hence, they launched a #supportlocal e-voucher programme to sell e-vouchers ahead of time at a discounted price. You can consider doing the same, or if it’s doable for your product or service, consider selling a subscription plan to your customers.

McDonald’s Malaysia – Other than the fact that the logo alternation to demonstrate social distancing went viral, McDonald’s has created content that shows how Malaysian brands can unite together right now.


Flow Malaysia – Hygiene is a major concern during the coronavirus. Reminding people to wash their hands often could be your strategy. Flow Malaysia has leveraged on the idea of hygiene (buy a vape case to stay clean!).

KENS Apothecary – The brand has launched a #CleanHandsChallenge with a big sum of social influencers helping to spread awareness on the importance of keeping your hands clean (with soap from KENS Apothecary, of course!).

Shophanya – If you are in the event industry, all of your on-ground events are being called cancelled. You can try host the event online,

Free Help & Support 

Last but not least, here are some updates on Free Help & Support:

Facebook has announced the arrival of Facebook for Business, offering a $100 million grant programme and ad credit to small businesses.

Google has also announced that it will unlock the premium feature for their Google Hangouts Meet.

Tinker Society, a boutique social media agency based in Kuala Lumpur is now launching a FREE 3 Months of Social Media Retainer Services (Be the first 10 brands that sign up!). Drop your curious inquiry at wink@tinkersociety.com for further information.

Or click HERE to check out other useful information for your growing business.