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Coronavirus (COVID-19): 7 Marketing Ideas to Survive During The Pandemic

7 Marketing Ideas to Consider During Coronavirus

 

Digital Marketing Idea to Consider during Coronavirus period

The world is facing a serious challenge with the global spread of coronavirus (known as COVID-19), the outbreak is first and foremost a human tragedy. The pandemic continues to expand to more than 735,000 cases and 35,000 death as of 30th March 2020 globally.

During the coronavirus crisis, brand promotion might not seem like the best idea while people tweet to express their annoyance at being sent marketing promotion from companies they haven’t heard from in years. Commonly agreeing that trying to advertise during a hard time is a difficult balance. However, spending more time at home means people will be spending more time online. According to Facebook, due to COVID-19 the social media platform usage has increased by 40%. Both Facebook Live and Instagram Live’s view doubling in a week. Hence, as a brand or business has to find the balance and right way to advertise during COVID-19.

 

How to Communicate on Social Media During Coronavirus (COVID-19) ?

You can’t afford to stop marketing and selling especially during this period when all businesses have forced to close all the retail business operation. The only way you can do it now via online, social media, virtually.

This is a brand new territory for all marketers, including us. There’s no one as an expert to market your business on social media through the global pandemic. However, as a professional and passionate social media team, we will always work on our best for our clients.

To survive, a business must have to adapt and find ways to operate, new ways to offer value, engage and sell to the customers.

 

4 Principles for Social Media Marketing During Coronavirus (COVID-19)

Based on our experiences and knowledge that we have collected over time, here’s a guiding principle for you to help with.

Listen – Always let your customers know that you are listening and acknowledge to the new normal. A simple yet direct way of communicating truly with your audience can go a long way to them that you are listening and caring for them.

Here’s a heart-warming action by @riuhinthecity , spreading love to support local business and creative during a hard time wins the audience’s heart at the same time.

Keep Posting – As you know people are now spending more time online than ever, and you need to stay connected with them. All over the social media is flooded with coronavirus news and locked-down content and here’s how @ms_kuan curated her piece of social content which is so relevant and creative during the locked-down period.

Another creative local funeral business @nirvana.asia illustrated a visual with a quirky tagline that is relevant to the coronavirus issue people are facing now, “Stay at Home or Stay Nirvana”.

Be Empathetic – Have empathy for your followers and offer compassion, because some of your followers might have lost their jobs and caring for a loved one. My Burger Lab (@myburgerlab) is doing a good job always on their social media. They always being true and fun at the same time and that’s what attracted their loyal community. As they have acknowledged on the situation is kind of an inappropriate time to promote a sale, hence they worded it themselves “a breakeven company only”.

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[From today onwards. We are a for 𝐁𝐑𝐄𝐀𝐊𝐄𝐕𝐄𝐍 𝐎𝐍𝐋𝐘 business during MCO] 🤷🏻‍♂️ 𝙒𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙩𝙝𝙖𝙩 𝙢𝙚𝙖𝙣? It means that we only sell enough to breakeven. So, for every store, for every shift, we will sell 180+ burgers only. If sold out, we will pack up and go home to rest. This number will allow us to breakeven and pay bills without reducing the crews salary. ——————————————- . 𝙒𝙝𝙮 𝙙𝙤 𝙩𝙝𝙞𝙨? I’ll be honest, since MCO, our business sales have been decent thanks to all your support. We are some of the lucky few that actually had an increase in sales despite everything. However, we had to push the team so much harder to make a small profit thanks to a few conditions unique to this semi-lockdown. 💩 The current conditions we are facing atm: 1️⃣ Rental, while we did have some kind hearted landlords, for the most part, we didn’t get much help/rebates. 2️⃣ 95% of the current sales are from Delivery. A 120% jump (in delivery) from the usual pre-Covid days. And you may not know this, but for a lot of fnb businesses, there is a 20-30% profit share with our Delivery Partners. For the most part, this is okay on a normal pre-covid day as we have in-store sales that allows us to make a decent margin off our burgers and delivery sales are purely supplementary. But right now, most of our hard-earned profit goes to our Delivery Partners instead of our team. 3️⃣ The team (both production and operations) has been busting their asses to hit high sales that has little payout. So it is only logical and responsible that during this period, we aim to just do enough. Enough to pay everyone, enough to pay our bills, enough to pay our suppliers etc. 🙏🏻 So yes, from today onwards, we are selling just enough burgers to get by. I hope you’ll help us see through this. Find us on Grabfood or if you happen to be out for groceries, come for a takeaway. It’ll help. 💪🏻 ps Sorry, but we will most likely sell out early because of this. ⚠️ Oh ya. Remember that for the next 2 weeks, our allowed operation hours by the authorities are between 11am-730pm. ❤️ With much gratitude, Renyi 🙏🏻 Cofounder.

A post shared by myBurgerLab Malaysia (@myburgerlab) on

Provide organic value – Turning your Instagram into valuable and shareable resources for your follower. Providing extra educational content and focus on engagement that could help you to connect with the audience. This is how @bellakuan her helpful and organic content that her followers may be interested in during the locked-down period which also turned her Instagram into a destination for stay-at-home lifestyle content, a cookie recipe on her IGTV.

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Been feeling super snackish recently so I’ve decided to make a less guilty version of chocolate cookies! For a person who can’t bake to save her life, this is a pretty straight forward recipe for me to follow. Success rate is about 110% 😋 I have also tweaked the recipe a little to my liking! P/S: The longer you leave the dough in the fridge, the more flavour they will have. It has to be at least an hour or you can keep up to 7 days max! Ingredients: 1 cup of almonds 1/2 + 1/4 cup of hazelnuts 🌰 4 tbsp ground flaxseed 1 egg 🥚 1 tbsp vanilla extract 1 tbsp coconut oil 180grams of brown sugar 1/2 tsp salt 🧂 1/2 tsp baking soda 3/4 tsp baking powder 100g of dark chocolate (72% cocoa solids) 🍫 Pre-heat oven at 185degrees celsius and bake it for 10-12mins until the edges are brown and crispy! Don’t forget to tag me on your stories/posts if you’ve decided to bake some! I can’t wait to see them 🙌🏼 Enjoy! 💖 #PomeloGirlsAtHome #CravingswithBK

A post shared by Isabella (@bellakuan) on

Revolve (@revolve) initiated a whole bunch of content from their #revolvearoundthehouse , here’s the good practice on hosting Instagram Live to lead their audience to workout with a week schedule virtually.

 

Marketing Ideas to Launch During Coronavirus (COVID-19)

This would be the most interesting part and can’t wait to share some of the trending and interesting ideas for you to work on for your brand or businesses.

Air Asia – Tony Fernandez has launched the Air Asia Unlimited Pass on 29th February 2020 at RM499 where flyers are entitled for unlimited flights with validation of 1 year time. This method is a shortcut generation of pre-sale ahead during coronavirus period where no one risking their life to travel around.

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unlimited flights on AirAsia X

A post shared by Tony Fernandes (@tonyfernandes) on

The Flow Studio – Due to the locked-down, every citizen has to stay home to flatten the curve but how can business sustain without customer coming into their shop? You have to start thinking to sell your product or services from offline to online. The Flow Studio has launched “Flow From Home Programme”, a series of 34 classes virtually for just RM5.85 per class in a bundle package.

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FLOW FROM HOME🧘🏻‍♀️Join us for a specially curated program that will leave you feeling strong, resilient and flexible both in body and mind, through a series of classes brought to you by instructors of The Flow Studio. You’ll receive 34 classes delivered to you daily – from strong physical practices that’ll strengthen the body to grounding yin & meditation to calm the mind while staying connected to an exclusive community that will support you through your practice during this time 💪🏻 We hope you’ll join us on this exciting journey and support us in a way that’s sustainable for us as teachers and a small local business. Full details and sign ups via the link in our bio – we cant wait to have you! Program launches 1 April! #eatsleepflowrepeat

A post shared by The Flow – Yoga & Pilates (@theflowstudio) on

Mei By Fat Spoon – A local cafe restaurant has met challenges during the hard time, struggling ways to have revenue stream come in to sustain the business. Hence, they have launched a #supportlocal e-voucher programme to sell e-voucher ahead with a discounted price. Besides this, you may also consider selling a subscription plan to your customers if it’s doable for your product or services.

Mcdonald Malaysia – Other than the logo alternation to demonstrate social distancing went viral, this is another content Mcdonald created that shows how Malaysia brands can unite together during the hard time.

Flow Malaysia – Everyone is very concerned in hygiene during the coronavirus and always reminding every individual to wash your hand often. Flow Malaysia has leverage on staying hygiene and buy a vape casing to stay clean.

Kensapothecary – The brand has launched a #CleanHandsChallenge with a big sum of social influencers to spread the awareness of keeping your hands clean. While all these contented curated live on social media, they were all using the brand’s hand soap

Shophanya – If you are in the event industry, all of your on-ground events are being called cancelled. You can try host the event online,

Free Help & Support 

Last but not least, here’s some update for Free Help & Support if your brand or business needed:

Facebook has announced on Facebook for Business, offering $100 million in grants programme and ad credit to small business.

Google has also announced that it will unlock the premium feature for Google Hangouts Meet.

Tinker Society, a boutique social media agency based in Kuala Lumpur, Malaysia is now launching a FREE 3 Months of Social Media Retainer Services and only limited to the first 10 sign up brands! Drop your inquiry to wink@tinkersociety.com for further information.

Click HERE to check out other useful information too!