3 Simple Guidelines to Learn The Basic of SEO
Definition of SEO
You have likely heard of SEO, and if you haven’t already, here are the definition of SEO from three different sources.
According to Moz, SEO is the practice to increase the traffic of the webpage through organic search.
Wikipedia indicates SEO will affect the ranking of the webpage in the Search Engine Result Page, and it is normally known as organic or natural optimisation.
Search Engine Journal also explained, SEO refers to the process of optimising a website which will eventually appear in the most prominent place in search results. A successful search engine optimisation will allow the site to attract both users and search engines.
With all this explanation was given, hope that you will have a simple idea of what is SEO. It’s important to understand the latest SEO algorithms to increase traffic and ranking of your website. In this blog, you will definitely get to learn the fundamentals of SEO.
#1: Understand the building block of the website: Search Engine Result Page
Search engines are like libraries, it stores useful and informative webpage instead of copies of the book. Google can be described as a spider web, the spider will crawl through the entire website and add the optimised page in its index. When you type a query in Google, which is the search engine, it analyses through all the pages in its index and shows you the most relevant result, which known as search engine result page.
What normally appear on the top search engine result page will be an advertisement and followed by the organic website. The definition of organic is the website is ranked on top by its good quality based on Google rank brain rather than the paying ads. Hence, the majority of people will skip the advertisement and click through the webpage that appears on top and there is very less chance to go through second and subsequent pages of the search results.
Therefore, here comes why is it important for your website to have a higher ranking and show up on the first page of search result to gain organic quality traffic!
#2: What is SEO?
SEO stands for Search Engine Optimisation, which is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.
Why are all these interrelated? Let’s break the definition down, and look into it clearly!
By having a website, you can definitely attract different users from all around the world to check it out. For example, if you are selling clothes online, you will want people who genuinely interested to purchase your product to visit your website, that’s the example of quality traffic.
Once you have your targeted audience to click through your website, the increase in the number of right people click through the website, that’s the quantity of traffic.
Organic traffic is something you don’t have to pay, it is unpaid traffic that comes from search engine result pages.
Search Engine Optimisation is the process of optimising your website content so that the search engine result page can show it as a top result for certain keywords. Let’s stick with the previous scenario, if you are selling clothes, you want Google to show it as a top result to anyone who searches for the phrase “clothes.”
SEO is the process you have to work on your website to make Google very likely to include one of your posts as one of the top results when people search for that particular keyword.
Besides that, the benefits of SEO are it is free of charge, it drives organic traffic to your website if you are consistently providing useful information to your targeted audience!
#3: How SEO works?
All of the search engines have a common goal, solving the query by showing the best and most relevant results to the users.
To put it in simple word, SEO works by demonstrating to search engines that your content is the best result and eventually show up on the top of result pages.
Google rank brain works like a human, it has its own set of the ranking algorithm. If you want more organic traffic to your web pages, then you need to understand and cater to the ranking factors in Google.
When Google decides whether to display your webpage on the top of the ranking, the purpose of your page, the quality and quantity of the content are the key factors. Google wants to be sure that the information that providing to the readers are useful and relevant. Hence, it is important to always update and make sure the content is bringing value to customers.
When google spider crawl over to the website, here are some of ranking factors that will take into consideration :
- Meta description
- Keyword density
- Image and video optimisation
- Number and quality of the internal link and external link
- Length of URL
- Domain authority
- Site Updates
- Page loading speed
- Mobile friendly and usability
There are up to hundreds of ranking factors to consider in response to a search, and they are constantly updating and refining their process from time to time. The purpose of ranking factors is to actually provide the customers best overall usage experience apart from bringing value to the users. In addition, you can always check your webpage performance by setting up Google Search Console and Google Analytics. These are the best analytical tool that will help to track and allows you to make an improvement to your website.
Hence, create awesome content for your reader, provide the best overall usage that your users will definitely love! At the same time, optimise your webpage with an equal amount of effort to help Google understand why your audiences are in love with it!
Here’s good news, since you have learned about the basic SEO, we will share with you more about the actual SEO tactics and strategies on the coming blog! Do not hesitate to contact us or drop us an email email@example.com if you have any questions regarding SEO!