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3 Simple Guidelines to Learn The Basic of SEO

The Definition of SEO

According to Moz, SEO is the practice of increasing the traffic of a webpage through organic search.

SEO affects web page ranking in the Search Engine Result Page—this is known as organic or natural optimization (Wikipedia).

More specifically, SEO refers to the process of optimizing a website, ensuring it will eventually appear in the most prominent place in search results. Successful search engine optimization attracts both users and search engines to the website (Search Engine Journal).

The above explanation is enough to give you a simple idea of what SEO is. Moving forward, it’s important to understand how the latest SEO algorithms increase traffic and website ranking. Read on to learn even more about the fundamentals of SEO.

#1: Understanding the building blocks of your website: The Search Engine Result Page

Search engines are like libraries; they store useful and informative web pages instead of copies of the book. Google, the world’s most famous search engine, can be thought of as a spider web: the spider crawls through the entire website and adds only optimised pages in its index. Thus, when you type a query into Google, Google analyses every single page in its index and shows you the most relevant result: the search engine result page.

There are two things on every search engine result page: advertisements and the organic website itself. Organic in this case means that the website is ranked based on it’s quality and not paid ads. Therefore, organic traffic is achieved when your website gains visitors without spending any money on ads. When a website achieves a high ranking organically, a majority of people will skip the advertisements on the search engine result page and click on that high-ranking webpage.

In short, having a website that is ranked higher by the search engine essentially causes your website to show up on the first page of everybody’s search results.

Search Engine Result Page

#2: What is SEO?

SEO, which stands for Search Engine Optimisation, refers to the practice of increasing the quality and quantity of traffic to your website. Optimising your website content is crucial because you want the search engine result page to show your content as a top result in response to certain keywords.

A website is nothing on its own. After creating a website, you want to attract different users from all around the world to check it out. For example, if you are selling clothes online, you want people who might be genuinely interested to purchase your product to visit your website. These people, who are your target audience, make up your quality traffic.

Each time your target audience clicks to enter your website, you gain an increase in the quantity of traffic: number of right people who click through your website.

What is SEO


#3: How SEO works?

All of the search engines have a common goal, solving the query by showing the best and most relevant results to the users.

To put it in simple word, SEO works by demonstrating to search engines that your content is the best result and eventually show up on the top of result pages.

Google rank brain works like a human, it has its own set of the ranking algorithm. If you want more organic traffic to your web pages, then you need to understand and cater to the ranking factors in Google.

When Google decides whether to display your webpage on the top of the ranking, the purpose of your page, the quality and quantity of the content are the key factors. Google wants to be sure that the information that providing to the readers are useful and relevant. Hence, it is important to always update and make sure the content is bringing value to customers.

When google spider crawl over to the website, here are some of ranking factors that will take into consideration :

  • Meta description
  • Keyword density
  • Image and video optimisation
  • Number and quality of the internal link and external link
  • Length of URL
  • Domain authority
  • Site Updates
  • Page loading speed
  • Mobile friendly and usability
  • Backlink

How does SEO work

There are hundreds of ranking factors to consider in response to a search, and search engines are constantly updating and refining their optimization process from time to time. Not many people understand that the purpose of both ranking factors and SEO, apart from bringing value to search engine users, is to provide users with the best user experience. To be even more ahead of the game, check your webpage performance by setting up Google Search Console and Google Analytics. These effective analytical tools will help to track performance and errors, which allows you to make improvements to your website.


If you are selling clothes, you want Google to show it as a top result to anyone who searches for the word “clothes.” You have to work on your website’s SEO to make Google include your posts as one of the top results when people search for a particular keyword. Although not obvious, SEO helps drive organic traffic to your website for free as long as you consistently provide useful information to your target audience. Why wait any longer? Complete your website today by optimizing it for Google. Awesome content is not enough. Every great website must undergo SEO.

More good news! We are giving out even more SEO tactics and strategies on our upcoming blogs. Drop us an email at wink@tinkersociety.com and include your questions about SEO. Here’s good news, since you have learned about the basic SEO, we will share with you more about the actual SEO tactics and strategies on the coming blog! Do not hesitate to contact us or drop us an email wink@tinkersociety.com if you have any questions regarding SEO!