How to Grow Your Email List? – 5 Useful Strategies That You Must Know
What is email list?
An email list is simply a list of emails that companies have received from visitors/customers who want to receive update in digital form that is sent to their email inbox information, notifications, discounts, and other details about your company.
Email lists are critical because email marketing is the best way to communicate with consumers vs. social media. In reality, instead of tweets, you are 6x more likely to get higher click-through rates through emails. In addition, email is 40 times more effective at bringing new customers than other online platform. Hence, email-marketing is super useful in every industry nowadays!
Why do we need email list?
Email marketing is a highly successful marketing tool in the world, as mentioned above. Email marketing sees a 4300 per cent average return on investment (ROI) for companies in the US, according to the Direct Marketing Association.
Similarly, ExactTarget statistics show that the average return on investment (ROI) of $44.25 is generated per $1 spent on email marketing.
These facts are ample proof of why you need to build and begin email marketing an email list.
Today, We are going to talk about something very important – strategies to grow and nurture your email list!
#1 Search Engine Optimization
Search Engine Optimization (SEO) is very important to bring traffic to the website. You do not have the create a long list of keywords, just think about a few words that are related to the your industry, then you can hope HERE to find other popular keywords. To drag traffic to your website, you need to create SEO content that bring in right audience and sign up the newsletter. Mini blog post can be useful and at the end of the article, insert call to action and prompt them to sign up the newsletter! This is very doable and it is strongly encouraged to do it now!
#2 Join Facebook Group
Maybe you might tell me that your audience are spending time on Instagram, tik tok and etc… Well, if you are building your email list you should go to Facebook! If you are looking for more customers to support and engage, Facebook group is very important to find your ideal client avatar. You might need to do a bit research in order to connect with your potential customer, use the popular keywords into search bar.
Explore the group and understand what it is all about. Make sure the information is up to date and pay attention on how much the engagement and think about whether it is worth your time. If you find promising group to join, genuinely show up to offer value and prompt them to explore your website, and you can even direct message time and offer them freebie to drive them in. Make sure you are providing tons of value and engage with them consistently!
#3 Use Pop up
Use pop up to attract your audience to sign up newsletter! I know you might be thinking it is annoying, but trust me, the respond can be overwhelming. A pop up is a small window that appear in the website, they are getting the audience attention and prompt them to sign up! Insert keyword that resonates with your audience!
A good example is to use “FREE” that definitely will be a good click bait! Think about it, who doesn’t like freebies? There are pop up that will be triggered when your audience show exit intent. Regardless how you do it, at least do one pop up box in your website. Most pop up software allow you to time it, wait 1-2 minutes for the pop up to appear, do not wait too long, or else, you will lose the potential customers.
#4 Add an opt-in link
Add an opt-in link for your lead magnet in your email signature. The reason for this is this is a short and compelling action is super effective, because if you are emailing with them, means that they are interested in your business!
You can also reengaging with your current customers! Include this short little link at the end of the message and you might possibly turning your warm leads into email subscriber!
Once you have gathered plenty of email addresses, sending emails is the next task. The most important task is to think about email content that can resonate with your users because your emails have no effect until they land on the inbox of your users and open it.
To ensure that it doesn’t look like a spam message, write emails carefully and send them using a suitable method. After that, evaluate the content of your communications, and further strengthen them.
We hope that this article has helped you understand why emails need to be collected and how to start collect email list which can improve the performance of your business!