Facebook Advertising – Simple Guide for Beginner 2020
Did you know? Facebook’s revenue was once over $4 billion due to great advertising. Facebook Ads are powerful, no kidding.
And the fact that people spend a huge amount of time browsing through Facebook makes Facebook a super effective marketing tool to grow your business online, generate leads, boost sales, and build brand loyalty.
There really is no reason to leave Facebook Ads out of your business campaign.
What are Facebook Ads?
Facebook Ads consist of three parts.
Campaign: Every campaign is designated with an objective; for instance, to build awareness, to drive website traffic, etc.
Ad Set: With Ad Set, you can set your budget, schedule your ads for publishing and arrange ads according to your intended audience segment (for example, people who live near your store).
Ad (the ad itself): Each Ad Set features various images, text, links, or videos. Set your own targeting and bid well for each of your ads.
How Do Facebook Ads Work?
Facebook gains tons of data from its massive user database. Through profiles and biographies, they get access to information such as people’s age, hobby, location, favourite cuisine and so much more (relationship status too!). Facebook knows what users like and are interested in. With this, they are able to show products and services through Facebook ads accordingly, making users more likely to buy as each ad has been tailored to their interests.
How do you spot Facebook Ads? You are looking at a Facebook Ad if the name of the site that appears as a “sponsored tag”, if the top right corner prompts you to like the page, and if there is a call-to-action button in the bottom right corner. Facebook Ads provide better user experience, presenting users with the choice to read or keep scrolling to skip the ads, even when ads pop up in your feed unexpectedly.
How do I connect with my audience?
Compared to search ads, Facebook ads are more like display ads. Instead of being upfront and asking users to purchase, they serve to generate demand. A visitor to your page would have been drawn by your ads displayed on their own Facebook page but do not rely on them to buy your products or services immediately. Facebook users will find their friends on Facebook, watch funny videos and memes, read the latest news, which means all your ads would be able to do is capture their attention and interest, not make them order or buy. To encourage them to buy, take them on a quick ride to your landing page…
Or not necessarily. You can include fill-up forms on your Facebook Ad and include other types of simple conversations, prompting users to sign up to your services or enter their email address (to email them into taking action!), all in your Facebook Ad.
Besides that, some say there are 5 types of Facebook ads: the ones inside the news feed on your desktop, a similar feature on your mobile, the right-hand sidebar on your desktop, the audience network on your mobile, and the one on Instagram. Placing ads is crucial, but at the same time, do avoid creating intrusive ads that target the whole Internet-user population, as some may get upset at being bombarded with something they have zero interest in, which might ruin your brand’s image in the eyes of some people.
How to Target Facebook Ads?
Facebook allows you to choose users by age, gender, interest, and location. Location allows you to select anyone based on their country, state, or even zip code. Gender and age targets depend on your existing customer’s data group. When creating an ad, carefully select the right groups of interested people to target, as doing so is a lot more powerful than broad-category targeting. The rate of investment of targeted Facebook Ads is also higher as it is curated based on the pages users like, apps users use, and any other relevant information that users have provided to Facebook.
Your image is the first thing that captures users’ attention. Using images of people works wonders. Create your own high-resolution image and avoid using others’ photos (including stock photos). Furthermore, it is a good idea to welcome your audience with a video ad that guides them to enter or subscribe (click!).
Copywriting is central to your Facebook advertisements. To ensure your users will read your ad texts, captions should NOT be boring. Take a look at this helpful copywriting formula:
A (Attention): Grab the attention of your audience, and then create awareness.
I (Interest): Generate interest among your audience. You can do this by telling a story that resonates with them.
D (Desire): Tell them all about your solution and how your solution solves their problem (saves the day!).
A (Action): The call-to-action stage, in which you persuasively ask your audience to take immediate action.
Free Bonus Reminders for Facebook Advertising Learners
#1 Videos are one of the best ways to do Facebook marketing due to their interactive and engaging nature.
#2 Since Facebook collects, analyses, and compiles user data, it makes sense to use Facebook Ads for precise audience-targeting.
#3 Don’t be afraid to engage in trial and error—test out all possible ways to achieve the best results for your Facebook Ad campaign.
#4 Analyse your ad’s performance to improve your strategy and attain a higher ROI.
#5 Preview your ads, ensuring it is mobile-friendly.
#6 Convert your viral content into your ads (if you have any). Think TikTok.
Now that you’ve read our piece on Facebook Ads, it’s time to get your Facebook ads up and running. If not, you might be curious about how to improve your business using email marketing. Whatever it is, we know how hard this whole business thing can be, and we’re here to make things a little easier for you.