3 types of Copywriting – Quick and Simple Guideline
If you are interested in writing, becoming a copywriter might be a career of your choice. Copywriting involves creating persuasive content. A good copywriter should be able to translate a variety of information into one that allows readers to easily grasp and have a desire to know more about the subject being written. Grammar errors are not tolerated in copywriting as they make the product come off as unreliable and of poor quality.
There are different types of copywriting and each type has its own special writing style and skill. Without further ado, let us dive into discussing the 3 types of copywriting.
#1 Sales copywriting
The headline is the most important part of sales copywriting, do not bombarded messages to the reader, just focus on one important message that you would like to share. Be short and sweet, maybe you are not allowed to do that on essay writing during high school, but now we encourage you to use simple words and broken paragraphs to make the reader easier to understand. It is recommended to keep it less than or around 12 words if possible.
A fascinating and interesting story can help readers imagine and visualize everything in their minds. Tell them the story of why you started this business, what is the obstacle, and how you overcome them would be a great way to engage with them. Your product features and specifications might be good, but most of the customers would love to know how the features offer will solve the problem. Try to provide them a situation and prove to them how your products or services can help them.
Sounds bite and rhythm are important. It can capture the attention of readers because it is memorable. You can practice by reading more quotes online! Do you think technical detail doesn’t matter? You are wrong, you can impress the readers with technical details as specific to showcase the benefits of our products or services. Do not forget to persuade them for a Call to Action.
#2 SEO copywriting
SEO stands for Search Engine Optimisation when someone types it any type of query into the search box, you wish that your website will be ranked in the highest and be able to display in front of the readers when someone searches a similar term. SEO copywriting is a very niched and specialised form of online writing that contains keywords to target readers.
Your content must be relevant and fruitful to provide useful information to the readers in order to rank in a higher place. One thing to highlight here is what normally a copywriter will neglect which is the headline. Creating an awesome headline actually helps to increase the chance for readers to click and read further.
Besides that, your meta description is equally important to your content. To ensure your meta description is attractive, you can install some SEO plugin and edit at the snippet area. We encourage your meta description is around 150-160 words. Another thing is the keyword frequency, although it still affects the ranking of organic ranking but does not go over-broad. If you keep repeating the keywords, you will end up writing an article that has bad structure and flow.
#3 Press Release Copywriting
The press release is 1-2 pages of the document that use for media purposes or publication. It is a way to engage with journalists and get your article published. Again, the headline is the most important part of your press release, make sure it is eye-catching! Be straight forward and comprehensive.
Next, it will be the lead, which is the first paragraph of your press release, it is an abstract of the article. The summarise of the press release has to be clear and concise. It should consist of 35-45 words and only highlight the most important part of the press release. When it comes to body paragraphs, try to squeeze in any relevant information, evidence, and make it more detailed. You should write like an understanding story to continue to grab attention form the readers.
Remember to include all the contact information so that the journalist can look for you easily. The last paragraph should include the company’s products or services, awards, and social media profile links. Another thing is you can also include the company’s size and revenue. Adding a call to action, for example, phone number, email address, and more can actually help in the PR campaign.
To summarise, the diversity of copywriting can be differentiated by the following criteria :
These criteria and the flexibility determine why every single piece of copywriting has its own unique style. It cannot be applied across every media, they will never be the same. Every word on your copywriting plays a very crucial role because people tend to read very quickly online. It is vital to instantly list down the main point and communicate with them in a short period of time. However, the secret ingredient of a successful copywriter is to write more and discover slowly your own unique way of writing style.
Hopefully, after reading this blog, you can get some inspiration and useful tips on copywriting. We hope these tips inspire you to start writing. If you’re still not inspired to write, we are here to help write your way to your business’ success.