Content Marketing Strategy You Need To Know Before Starting Your Business

The content marketing strategy you need to know before starting your business 2020


So…What is content marketing?

Content Marketing involves creating and sharing online material — such as videos, blogs, podcasts, e-books, and social media posts — which does not explicitly promote a brand but stimulates interest in its products or services. It’s different from online advertising because it doesn’t usually ask the customer explicitly anything but to act as an invitation to engage with the content itself.

Content marketing is an essential tool for online brand awareness and long-term customer relations. It can be a continuing effort of each received, managed, and paid media or slices altogether. It often requires content management systems to manage content strategies. WordPress is one example of a system for content management. 

What isn’t Content Marketing? 

Content marketing is not conventional ads, which prevents the viewers from asking them to buy. Content marketing is powered by content creation that will resonate with your target audience using forums, social media, and other platforms as a medium for spreading your message and motivating them. 

As a small-business owner with an internet and social media presence, you’re already a content marketer. When you create content and engage in conversations to help build your brand, you’re halfway through that. You’re more versed than you know if you’ve dabbled in podcasts, video, e-books or infographics.

Whom You’re Creating Content For

Who will be the target audience for the content? How many people can you create content for? Just as your company may have more than one type of customer, more than one type of reader or viewer may work for your content strategy.

Using a number of content types and platforms will help you offer different content to each market that you have in mind and connect with everybody that your company does.

What Makes You Unique

Your opponents possibly have a product similar to yours, which means that your potential customers need to know what makes theirs better — or, at least, different. It is where the content comes in. To show why you’re worth buying from, you need to illustrate why you’re worth listening to.

The Channels Where It’ll Be Published

Just as you can create content in different formats, you will also have various channels to which you can post. Channels may include properties owned, such as your website and blog; and properties on social media, such as Facebook and Twitter.


Content marketing strategy 

If you’re new to the marketing world and you want to launch a content marketing strategy for small businesses, here is how to do it.

Set your goal 

set-your-goalTo keep your goals clear, make sure every piece of content builds towards those goals and organizes them in a hierarchical fashion. Begin with goals relevant to your overall vision and mission, before moving on to defining long-term and short-term goals that can help achieve your content marketing. In your strategy, long-term strategic objectives will take precedence over immediate operational targets.

Goal-Setting Frameworks


While you may be more comfortable with conventional target-setting structures such as SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) targets, flexibility is essential to practical benchmarking. Try using the CLEAR platform which can help you become more agile in a rapidly changing world.

Your CLEAR objectives are evaluated in terms of their main characteristics :

  • Collaborative: your goals encourage teamwork.
  • Limited: they are limited in scope and duration.
  • Emotional: they inspire and motivate your team.
  • Appreciable: they are broken down into smaller micro-objectives.
  • Refinable: they can be redefined according to circumstances and needs.


Make your content easy to find

Make-your-content-easy-to-findWhether you want your company content marketing to increase sales, attract new customers or raise brand awareness, the best way to achieve your goal is to provide content that can be used by your consumers to improve their lives. Once you’ve set up a great website and established your user base, it’s time to create content that draws people into your platform.

Even if you want customers to learn about your business through your content, try not to be seen as sales-y or overly self-promoting. That can truly turn off customers. Alternatively, write about your business sector, fascinating studies or figures, or actionable advice.

Most importantly, you need to include words and phrases that connect your audience to the information that they are looking for. This is the very heart of online marketing, so be sure to always research keywords before you create content. To do so, you can use the Google Keyword Planner.

Ultimately, the most important aspect of branded content is the value it provides. The content you create should identify a certain problem, then offer expert advice on how to solve it with a personal touch.

Understand your audience

understand-your-audienceYou don’t want to waste your time creating the material that doesn’t matter to your customer base. To ensure that you truly understand them, their desires, and their buying habits, you will conduct in-depth research on your audience.

There are plenty of ways to gather data to give the core audience a better feel. One way to do the current customer questionnaires is. Ask them about their views on your business, service, and message overall. Try to learn as much as you can about who your client base is in that process. Getting information in relation to the average age, sex, income, and purchasing habits will help provide inspiration for your content creation.

If you have difficulty getting clients to take surveys, try sharing them via social media or e-mail. Alternatively, consider offering a reward, such as a voucher code alternatively free item. Also, make sure that your questionnaire is short enough so that the audience can quickly fill it out while still giving you valuable information.

An approach that is a little less straightforward is the quest for information within the audience of your competitor. If your competitor is growing, map out their followers on social media, see what type of content they are using. Pay attention to how the competition uses advertisements and posts to target customers. You may also analyze companies that don’t do well, so you can learn from their errors. Analyze their presence on social media, scale up their website and try to determine why their marketing strategy is not working.

Create a Content Calendar

content-calendarYou’ll need to know exactly when you want to publish your content on each of the channels you want to use as part of your content strategy. Lack of planning is a key marketing error in content, so using a content calendar is essential to get all of your content scheduled.

You can use Google Calendar for example and simply put the dates for each piece of content there. That works pretty well, especially if you don’t make a lot of content out there. That’s the easiest solution, but if you’re publishing a lot of content and you’ve got to manage a marketing team and the process you’ve agreed on, then you’re probably going to want some more functionality.

Analyze Your Content Performance

content-metricsThe best way to understand what type of content is engaging with your audience is to evaluate your content output, and then decide what pieces to produce next. Your audience will send you clear signals of what draws their attention, making it easier for you to create new content that will inspire them.

Content metrics fall into four categories:

  1. User behavior: unique visitors, pages per session, bounce rate.
  2. Engagement: likes, shares, comments, mentions.
  3. SEO results: organic traffic, dwell time, backlinks.
  4. Company revenue: number of leads, existing leads affected, conversion rate.


Publish and manage your content

Your marketing plan should go beyond the types of content that you create — it should also cover the content that you are going to organize. Many of the ideas that you think will be evergreen — from now on, they’re just as important as they are today. That being said, important issues should not be overlooked either.

Many people are counting on implementing important holidays like New Year’s and Thanksgiving into their marketing efforts, but you don’t have to restrict yourself to these important marketing dates. If there are specific holidays that could cater to your audience, posting content on your blog or on social media might be worthwhile.

In conclusion

We know this is a lot of information but it’s just the start of the work. An effective content marketing campaign needs time, coordination, and innovation to develop. By building your content marketing plan’s base to incorporating tools to better manage your content, setting up your new year strategy won’t be a problem if you follow the steps and explore the resources here.

You can contact us for more personal content marketing consultation just by clicking the link here. We look forward to seeing you very soon.